Lucid Insurance

Lucid Insurance Group is an innovative and fast-growing Managing General Agent and specialty wholesale broker specializing in commercial insurance. In preparation for the launch of their new business in late 2023, Lucid contacted me to help build out their branding kit along with a website that could grow with their business for years to come.


Given a logo and general color palette, I worked with Lucid to create a branding kit that would guide everything from the website design to email marketing and print media.


  • Custom responsive theme built with Underscores + Bootstrap
  • Custom content management powered by ACF
  • Beautiful sliders powered by Slick
  • Beautiful forms that integrate with Hubspot
  • Lightning fast performance on desktop and mobile
  • SEO strategy and meta tag management powered by Yoast
  • Google Analytics integration